Tag: Print luton

print media

The Benefits Of Print Media In The Digital Age

The creation of the Internet has revolutionised the way we think about advertising and the spread of information. Anything you might need to know is now available on google with a click of a button. Long gone are the days of countless hours of research at the library or browsing through a book or magazine to find the perfect car or holiday. Or the local expert in whatever it was you needed to learn or understand. It would seem that digital media has become so versatile that there’s hardly any more use for print…right?


Digital media does have its advantages and we’re not trying to discredit it by any means, but we do think that print media does have the upper hand. When the internet happened they said television would die, when the television arrived they said it would be the end of radio, when radio happened, it was apparently the end of newspapers… Well as we know, all of these mediums have simply added fuel to the fire and boosted each other!

  1. Online ads have more competition.Most websites average four ads per page view, putting ads per view at a four to one ratio. The ratio for print is much smaller: A magazine, for instance, may have 30 ads in 50 pages, putting ads per view at a .6 to one ratio.
  2. Studies show that 80% of people have never clicked on a banner ad.That’s right. Only 20% of the population will even click your ad when they see it online. Think about it: how many times have you picked up a brochure or browsed through a magazine while waiting in line somewhere? Probably a lot more times than you’ve clicked an online ad.
  3. Credibility– There is something about print that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam, viruses and dodgy businesses is enough make people weary of clicking. There is no imminent danger in a print ad.
  4. Target Marketing– Placing ads in publications such as speciality magazines can effectively reach niche audiences that may be more difficult to target online.
  5. Tangibility– A print piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

The Internet is an amazing tool. In this day and age it’s a necessity when it comes to advertising and marketing for your company, but it isn’t the only one. Print media still has its benefits and should never be dismissed as it provides a personal touch that can never be replaced by technology, as the old say goes ‘people buy from people’.

And remember marketing and advertising is at its most effective, when it’s integrated and uses different mediums to support the bigger campaign! So it’s not so much what works, but more that it all works, just more or less so depending on what you’re trying to do!

About Printmule:

Print Mule is your best friend when it comes to all things print! Our wide range of printed items includes business cards, leaflets, flyers, posters, banners, stationery, and much more. Get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help! Call us on 0800 368 7338 or email us at Hello@printmule.co.uk for any enquires.

design trends

Design Trends For 2019

So 2018 has come to an end! But it’s already got us wondering about what graphic design trends for 2019 will be. Observing what’s going on out there in the world of graphic design, we can say with confidence that 2018 has been a strong year marked with lots of graphic, web and print design advancements. Based on current trends we have come up with what we believe to be the future trends in the design space. As with everything, things have moved on and into the world of animation to help enhance design.

Here’s the top 5 trends for 2019 to help you gauge what you can use to help promote your business, products and services.

#1: 3D design and typography – Three dimensional design seems to be trending right now and 3D typography especially feels just about ready to pop. The best part about 3D is the fact that there’s no particular type that works best: bold, skinny, sans-serif, script, any font can be rendered in 3D.

#2: Anti-gravity: Flying & floating elements – We may not have lived to see flying cars yet, but the era of flying elements in graphic design has definitely arrived! Flying and floating graphic elements are one of the top predictions and patterns for 2019, especially with social media.

#3 Simplicity: Navigating across the world of social media has become a tedious task, as complex graphics cause clutter and strain on your eyes.  An over complex design can also cause massive confusion so the key is to keep it simple!

#4: Cosmic effects: One of the biggest upcoming trends is cosmic effects which include the use of shades of blue, violet and black in the design to give a feel of ‘cosmos or galaxy.’ This is extremely evident in the world of sci-fi & movies which generally rolls out to the wider market.

#5: Originality:  If you thought that hand-drawn designs are becoming extinct in the digital space, then you’d be very wrong! In fact, illustrations are becoming extremely popular due to the latest innovative tools such as digital drawing tablets, stylus pens and even the apple pencil!

There’s a wealth of resources, data and examples out there which you can use to inspire you for your own use and of course, we’re always here and happy to help you with whatever project you have in mind!

About Printmule:

Print Mule is your best friend when it comes to all things print! Our wide range of printed items includes business cards, leaflets, flyers, posters, banners, stationery, and much more. Get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help! Call us on 0800 368 7338 or email us at Hello@printmule.co.uk for any enquires.


Print Trends For 2019

The print industry defies the naysayers every year and continues to thrive with new innovations and is undoubtedly still going to influence marketing spend massively this year. Here are our print industry predictions that we think will change the game in 2019.
TREND #1: 3D PRINTING – The new year is set to see an increase in interactivity within the print industry. To facilitate this move, we expect that 3D printing will become a prominent and widely popular tool. 2018 was an excellent year for 3D printing technology and there is no slowdown in sight!
TREND #2: WATER BASED PRINTING – Beyond 3D printing, we’ll also be monitoring the development of water-based printing in 2019. It’s a field that’s attracting much interest, especially in its applications for large-format rigid media. Thanks to water-based inks, it’s now possible to print on rigid media while maintaining superb colour brightness.
TREND #3 FABRIC PRINTING – In 2019, we’ll be further evaluating fabric printing and looking closely at the evolution of it. Digital fabric printing has opened up a new world to architects and interior designers, offering unlimited possibilities for custom furnishings. It can also be used for clothing and for manufacturing creative and even personalised gifts.
TREND #4: VOICE CONTROL – In 2018 we saw the introduction of voice recognition capabilities within a small number of smart printers. In 2019 the focus will be on offering more ‘smart’ services that are required in today’s workplace. “Alexa order 100 copies of our A5 leaflets” – Yes this will become a reality in 2019!
TREND #5: NANO PRINTERS – Portable printing devices are a massive new trend and it’s only going to get bigger with new nano and printing technology. Being able to pull out a mini printer from your pocket is ideal for photographers as it means they can print there work on the go with ease.


About Printmule:

Print Mule is your best friend when it comes to all things print! Our wide range of printed items includes business cards, leaflets, flyers, posters, banners, stationery, and much more. Get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help! Call us on 0800 368 7338 or email us at Hello@printmule.co.uk for any enquires.

price pledge

Price Pledge! We’ll Match Or Beat Any Quotes!

Think you can find a better print quote elsewhere? There’s a range of different printers in the UK offering different services with different prices. Here at Print mule we always aim to offer you the best prices, but also the best in quality.

If you can get a better price elsewhere for a like-for like product, then please get in touch and we’ll aim to match or beat the genuine quote you have received.

Do you have a bespoke job that’ not listed on our website? Maybe you need high volumes of a particular product or a specific format? If that’s the case please let us know as we offer a wide range of printing services that are not available on the website and can help with most requirements.

About Printmule:

Print Mule is your best friend when it comes to all things print! Our wide range of printed items includes business cards, leaflets, flyers, posters, banners, stationery, and much more. Get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help! Call us on 0800 368 7338 or email us at Hello@printmule.co.uk for any enquiries.

business card

What Does Your Business Card Say About You?

In a meeting with a new client or potential business partner, what is the one thing you are most likely to exchange? You only have one chance to make a first impression, an impression that can gain you more business. A lot of people overlook the value of having their card accurately reflecting their brand image, yet that little piece of card is held by your client as they evaluate your worth. Take a look below at our guide on when, where and how different types of business cards can improve your brand.

What information should I include in my business card?

Here at Printmule we believe that there are a range of key elements to a business card; the basics which are individual’s name, title, email address, phone number, and the company name, along with your logo and web address.

While physical addresses were once mandatory additions, they are becoming increasingly less relevant to many. The reason being is the fact that a physical address takes up a lot of space. You could just put your web address on the cars as this means that people can search you up online and find out any further details for themselves.

What type of paper should I use?

By choosing a particular type of paper you are making a statement about your brand. Review your brand values and make sure that the business card reflects that in both written content and paper type.

Last but not least…make sure you use them once done and give them out! We often find that a newly ordered deck of cards finds its way into a side drawer and sits there doing not a lot! The more you give out, the more chances that you’ll be contacted!


About Printmule:

Print Mule is your best friend when it comes to all things print! Our wide range of printed items includes business cards, leaflets, flyers, posters, banners, stationery, and much more. Get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help! Call us on 0800 368 7338 or email us at Hello@printmule.co.uk for any enquiries.

tips for maintaining your printer

4 Top Tips For Maintaining Your Printer

Just like any other piece of equipment, your printer needs love and attention to stay properly maintained. We have outlined four top tips for your organisation to follow in order to make your printing device last as long as possible:

  1. Be Safe
  • Whenever you are required to open the printer for maintenance, make sure you turn off the power and keep your hands clear of moving parts and fusers inside the printer. This will not only prevent damage to the printer but also to you.
  1. Clean Printer Heads
  • Had a document come out of a printer with a line running across the paper or images that are missing areas of ink? This means that the printer heads are clogged and need to be cleaned. A lot of modern printers actually self-clean, however it’s useful to check the manual to learn how it all works.
  1. Remove Dust and Debris
  • All printers have a massive build-up of dust, toner and other debris which can cause jams and also streaks of ink that appear on the print outs. The best way to fix this issue is to vacuum out the small particles. Be sure to read any specific instructions in the manual as there are some parts of the printer you shouldn’t mess with.
  1. Carefully resolve mechanical errors
  • Even if you incorrectly resolve a paper jam it can lead to further printing issues in the future. Instead of getting angry when a jam occurs, take a deep breath and avoid pulling the paper out! First refer to the manual or instructions that come with the printer, which will have instructions on the best way to fix the problem.
  1. Invest in a maintenance kit
  • If you’re willing to spend a little bit of cash to extend the life of your printer then a maintenance kit is a good way to go. These can be ordered from your printer’s manufacturer, the kits include a range of maintenance products from cleaning to changeable printer parts.


 About Printmule:

Print Mule is your best friend when it comes to all things print! Our wide range of printed items includes business cards, leaflets, flyers, posters, banners, stationery, and much more. Get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help! Call us on 0800 368 7338 or email us at Hello@printmule.co.uk for any enquiries.

Why Is Print Media Important?

When it comes to promoting products and services, businesses can peruse a number of different avenues for a successful outcome. Some of the most common mediums include; television, radio and of course, the internet! However, you can also make use of traditional print advertising, which has a great range of advantages over other forms of media and can also be substantially cheaper!

Unlimited exposure

Print advertising examples such as postcards, flyers, banners, magazines and newspapers allow for unlimited exposure. Print media is undeniably more versatile, unlike other forms of advertising like radio and television where advertising time is scheduled and high-cost for short bursts of exposure to a large audience. Though not all that view are relevant people that you want to expose your products or services to. A great example of this would be magazines, these tend to be left on coffee tables and they can be viewed repeatedly. Not only that, they are a much cheaper option to advertise your brand.


Another great benefit of print and promotional items is that they are less intrusive than other types of media. Television and radio adverts can be quite annoying as they often interrupt what you are listening to or watching. With print media you can have more control over when you would like people to see the ads without annoying anyone!

Target Marketing

Certain types of print media, particularly magazines, tend to be specialised and ads or inserts can be developed to appeal to a specific type of reader. A good example of this would be a manufacturer of sports clothes placing or offer leaflets/flyers in athletic or fitness magazines.

The choices are many and they all work to varying degrees, what it comes down to is what is the most relevant form of advertising and print media to use for your target market.

If you’d like to discuss your requirements with one of our marketing executives, please get in touch and we’d be glad to help and advise.

Know what you need already? Great! Please contact our friendly customer services team today! We’re currently running some great offers and lots more on the way! Keep up to date with our offers by subscribing to our emails and we’ll be in touch when the latest promo’s land!


About Printmule:

Print Mule is your best friend when it comes to all things print! Our wide range of printed items includes business cards, leaflets, flyers, posters, banners, stationery, and much more. Get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help! Call us on 0800 368 7338 or email us at Hello@printmule.co.uk for any enquiries.



Follow @Printmuleuk Now On Instagram!

Print Mule and Muley are now on Instagram! Find and follow us at @printmuleuk or click here to view our feed on the web.

Be sure to join us on Facebook and Twitter too, we want to keep up to date with all of our latest special offers and discount events! You can follow and tag us in your photos using the hashtag #PrintMule

We’ve got an exciting year ahead – keep an eye out on our social media pages for some seriously big offers dropping soon!

About Printmule:

Print Mule offers a wide range of printing services and products including business cards, leaflets, flyers, posters, signs, banners, stationery, and much more. Visit us at www.printmule.co.uk or get in touch with our friendly customer service team if you can’t see what you need on our site, we’re here to help!

You can call us on 0800 368 7338 or email us at hello@printmule.co.uk for any enquiries.

General & Magazine Print Terms

General Print Terms

Against the Grain: Folding at right angles to the grain direction of the paper being used, as opposed to with the grain. Also called across the grain and cross-grain. This can cause cracking on heavier papers unless the paper is scored or creased.

Back Up: Printing on the reverse side of a sheet already printed on one side. Back up position is critical and must be accurate to ensure consistent position throughout a folded product.

Bit: In computers, the basic unit of digital information. It is a contraction of BInary digiT (BIT).

Blanket: In offset printing, a rubber surfaced fabric that is clamped around a plate cylinder to transfer the image from the impression cylinder to the substrate.

Blind Embossing: The process of stamping an image into the paper to produce a depressed effect on the paper surface, without the use of inks.

Blind Blocked: In binding, to impress or stamp a design upon the cover. The design can be blocked in coloured inks, or metal foil, including special effects such as holographic.

Bond Paper: A grade of writing or printing paper, usually used for letterheads or business forms.

BPOP: Abbreviation for “Bulk packed onto pallets”.

Broadsheet: Any sheet in its basic size (not folded or cut).

Bulk: Thickness of a sheet of paper or board. Also used to indicate the relative thickness of a sheet in relation to its weight. Usually measured in microns (1,000th of a millimetre) or 1,000 of an inch.

Case: In bookbinding, the hard covers of a case bound book

CMYK:  Cyan, Magenta, Yellow, Key (black), being the primary colours used as the basis for 4-colour process printing. Also known as 4 colour process.

Coated Stock: Material coated on one or both sides with a mixture china clay, latex and other loadings to fill up surface pits and improve the printing surface. The process can be accomplished either on-line on the papermaking machine (machine coated) or as a separate operation (off-machine coated).

Colour Proofing: This term describes a wide range of techniques which have been developed allowing the client to view the “proofed” result, prior to the actual print run.

Concertina Fold: Folding each panel of a leaflet in alternate directions, so that when opened out the finished product is folded in a zigzag fashion.

Continuous Tone: A photographic image with gradient tones from black to white.

Contrast: The tonal gradation between the highlights, middle tone and shadows in an original or reproduction.

Crease: An indented line pressed into the substrate to reduce resistance and allow folding without cracking or splitting.

Cromalin: A DuPont electrostatic colour proof.

Crop: To cut a piece of copy or artwork to the size indicated on an original by cropmarks.

Crossover: When an image runs across two pages, requiring the image to be split where it crosses the spine.

CTP: Acronym for Computer to Plate, the process by which digital data is converted via a RIP device to drive a plate setter, which generates the finished printing plate.

Die-Cutting: The process of using sharp steel blades known as rules to cut a shape into paper or board.

Die-stamping: A process of printing in which the resultant impression stands out in relief above the surface of the stamped material, either coloured (using inks or foil) or blind (no inks or foils).

Digital Colour Proofs:  A colour proof produced from digital data. Digital proofs may be Pre-RIP (before rendering pixels), or Post-RIP. Low resolution proofs are generally used to check content only and High resolution to check colour matching.

Dot: The individual element in both halftones and four colour process printing.

Dot Gain: In printing, a defect in which dots print larger than they should, causing darker tones and stronger colours.

Dots Per Inch: (dpi) A measure of resolution on the printed page.

Drawn-on Cover: A paper book cover, which is attached to the sewn book by gluing the spine.

Drop-Out: Fine halftone dots or fine lines which are eliminated from the high light areas of the plate during the plate making process.

Duotone: A two-colour halftone reproduction from a one colour photograph.

Dummy: A sample of a proposed job made up with the actual materials and cut to the correct size to show bulk, style of binding etc. Also a complete layout of a job showing position of type matter and illustrations, margins etc.

Embossing: The process of impressing an image in relief into the paper to produce a raised effect on the paper surface, without the use of inks.

EPS: Encapsulated Post Script, a computer file format usually used to transfer post script information from one program to another.

Fit: Printers’ terminology for the accurate positioning of all of the elements of one colour with all of the elements of another colour on a printed sheet. Sheets  may “register” but not fit.

Flexography: A relief process in which printing is done from a rubber or plastic stereo (plate). Flexo presses can print on a wide variety of substrates including metal and plastic, but print quality is inferior to litho or gravure.

Folio: The page number.

Forme:  In die-cutting, the wooden board in which the cutting, creasing and perforating rules are mounted.

Ganging-up: Imposing different images on a sheet to save make readies. Different ratios of images can be used to create different quantities; for instance a sheet 8 images can be printed 4: 3: 1, so each 1,000 printed sheets would contain 4,000 of image one, 3,000 of image two and 1,000 of image three.

Gilding: In book printing, the application of gold leaf to the edges of a book.

Grain:  In papermaking, the direction in which most of the fibres run. Tear any piece of paper and it will have one direction where it tears in a straight line (the grain direction) and one where the tear is more ragged (across the grain). Wetting a strip paper will cause it to curl in the opposite direction to the grain.

Gravure: Printing process in which recesses on a printing cylinder are filled with ink and the surplus removed by a doctor blade. The paper contacts the cylinder and ‘lifts’ the ink from the recesses, creating a much heavier ink film than lithography. High quality results can be achieved on low-grade papers due to the heavy inking creating a high gloss surface. Generally used for long-run printing because of the high cost of the cylinders.
GSM: Abbreviation of grams per square metre. Denotes the substance of paper or board – the higher the gsm, the heavier the substrate.

Gutter: The blank space or inner margin from printing area to binding.

Hickeys: In offset lithography, spots or imperfection in the printing due to contamination on the press, such as paper particles, dried ink spots etc.

Impression: In printing, the pressure of the plate or blanket as it comes in contact with paper.

Imposition: Arrangement of pages in a sequence, which will read consecutively when the printed sheet is folded.

Kiss-Cut: Light cut into the peelable surface of a self adhesive sheet, leaving the backing sheet intact.

Laid: Finish on bond or text paper on which grids of parallel lines simulate the surface of handmade paper. Laid lines are close together and run against the grain; chain lines are farther apart and run with the grain.

Landscape: Orientation of the sheet or end-product where the horizontal dimension is greater than the vertical.

Limp Cover: A flexible book cover, as distinct from a cased-in board cover.

Lithographic printing:  Method of printing using plates whose image areas attract ink and whose non-image areas repel ink. Non-image areas may be coated with water to repel the oily ink or may have a surface, such as silicon, that repels ink. The printing and non printing surfaces are on the same plane on the plate and the substrate makes contact with the whole surface.

Loose Insert: Any item inserted into a printed product without being affixed in any way. Can be either placed (in a specific position in the product) or random (anywhere in the product).

Make-Ready: In printing, all work done to set up a press for printing, before impression count is activated and good copies are produced.

Moiré: Screen pattern caused by a clash of screen angles in litho reproduction.

Offset: In printing, the process of using an intermediate blanket cylinder to transfer an image from the impression cylinder to the substrate.

Outsert: A printed element which is usually stitched to the outside of a magazine cover.

Overprinting: Printing onto a sheet which has been previously printed. Typically used to add dealer addresses to generic brochures.

Pantone: The Pantone Matching System (PMS) is a colour standard which defines a wide range of colour solids and the combination of process colours required to achieve the closest match to the solid Pantone colour.

Part Mechanical: A paper containing up to 50% mechanical pulp, with the remainder being made up of chemical pulp.

Perfecting Press:  A printing press that prints both sides of the sheet in one pass through the press.

Pixel: In electronic imaging, the basic unit of digital imaging.

Plate Cylinder: The cylinder of a press onto which the printing  plate is mounted.

Platesetter: An output device which produces a finished printing plate directly from Ripped data. Also known as a CTP device.

Portrait: Orientation of a sheet or end-product where the vertical dimension is greater than the horizontal.

PostScript: A page description language (PDL) developed by
Adobe, which defines the contents and layout of a page in electronic form. PostScript is also programming language which is interpreted by a PostScript RIP in output devices such as filmsetters or platesetters (CTP) in order to reproduce the original page.

Pre-Press: The stage of the print production process which takes place after design and before printing.

Primary Colours: Additive and subtractive primary colours can be mixed to form all other colours. The additive primary colours are red, green and blue (RGB) and can be added together to make all other colours, as is done when light is emitted from the screen of a television set or computer monitor. The subtractive primary colours (cyan, magenta and yellow) are those that, when mixed, subtract light from white to make all the other colours. This is what happens when pigments are mixed to create printing inks.

Process Printing:  Printing using the process colour set (CMYK).

Progressive Proofs:  Proofs which show the sequence of printing and the result after each additional colour has been applied.

Proof: A representation of the printed product which is checked prior to print production.

Ram Bundled: A method of packing printed products by strapping a bundle very tightly with end-boards to compress the product and keep it flat for subsequent machine insertion.

Ream: Five hundred sheets of paper.

Reel: Term used for continuous roll or web of printing paper.

Register: Adjustment of colour plates to obtain perfect super imposition of colours.

Register Marks: Cross-hair lines on mechanicals and plates used for positioning pages or images to enable accurate register on press.

RGB: Red, green, blue additive primary colours. RGB files must be converted to CMYK at the pre-press stage prior to printing 4 colour process.

RIP: Acronym for Raster Image Processor, which generates a bitmap to send to the printing device (filmsetter, platesetter or digital press). The input data is either a file written in a page description language such as PDF or another bitmap. In the latter case, the RIP applies either smoothing or interpolation algorithms to the input bitmap to generate the output bitmap.

Run-Around: In composition, type set to fit around a picture or other design element.

Scanner: An electronic device used to convert a continuous tone original into a series of halftone dots for printing.

Score: To impress or indent a mark with a string or rule in the paper, to make folding easier.

Scum: Traces of printing ink which temporarily adhere, during litho printing, to the non-image area of the plate due to its inability to repel ink.

Set Off:  Transfer of ink from one printed sheet to another.

Show through: The degree to which a printed image is visible through the paper due to the lack of opacity of the paper.

Sidelay: The datum point on the press, at 90 degrees to the grip edge, which controls the lateral position of the sheet. The same sidelay must then be used when trimming the sheet to ensure that the image position remains constant. Sidelay is the term used both for the edge of the printed sheet and the mechanical device on the press which determines the position.

Section: In printing and binding, a printed sheet after it has been folded.

Substrate: The piece of material printed (e.g. paper, board, plastic, tin).
Tint:  In lithography, the tint is achieved by creating dots to reduce the strength of the solid colour.

Tolerances: The specification of acceptable variations in a range of printing parameters to take account of the imperfections in each process.

Undercolour Removal:  Technique of making colour separations such that the amount of cyan, magenta and yellow ink is reduced in shadow areas while the amount of black is increased. Abbreviated UCR.

Up: In printing, the number-“Up” is the number of unique images on the printed sheet e.g. an A4 image fits 4- up on an SRA2 sheet

Vignette: A design or illustration in which the background fades gradually away to white.

Viscosity: The amount of tack and flow of a printing ink or varnish.

Web: The roll of paper used in web or rotary printing.

Web Press: A press which prints on a roll or web of paper.

With the Grain: Parallel to the grain direction of the fibres of the paper or board, as opposed to against the grain.

Woodfree: Paper with no mechanical wood pulp. Woodfree papers actually contain wood pulp which has been chemically treated to enhance the whiteness of the paper.

Magazine Print Terms

Magazines: A publication made up of printed and folded sections.  Part editorial for reader interest, part advertising to pay for the cost of production.

Pagination:  Magazines are made up of folded sections. How many pages?  16 pages are most cost effective, then 8 then 4. For A5 it’s 32 pages.

Saddle Stitch: Sections are gathered, inserted inside each other and stitched with Staples.

Loop Stitch: As Saddle Stitch but there is a loop in the stitch for placing in a binder.

Perfect  Bound: Sections are gathered, ground off at the bound (closed ) edge, Hot melt  glued at the spine and the Cover attached.

PUR Bound:  As Perfect Bound  but  a stronger Glue (Polyurethane React)  is used for increased life.

Wiro -O Binding:  A continuous double series of wire loops run through punched slots along the binding side of a booklet.

Barn Door Cover: Two sheets of paper are folded and trimmed to meet in the centre of a Magazine Cover. They will then open left and right from the middle.

6 Page Cover:  A normal 4 page cover plus extra 2 pages either folding from the front or back of the Magazine.

False Cover: 4 pages which wrap around in front of the original cover for Saddle stitched Magazines. For Perfect Bound magazines the original main cover becomes the outer false cover with 2 single pages bound in underneath at the front and back of the magazine to create the impression of a Main cover.

Text 6 Page Gatefold: A normal 4 page text section with 2 extra pages either folding from the left or right.

Text 8 Page Double Gatefold:  A normal 4 page text section with 4 extra pages. 2 pages folding from the left and 2 pages folding from the right.

UV Varnish: A liquid coating applied to a printed sheet for protection and enhancement, which is dried immediately by exposure to UV light.

Spot UV Varnish: As UV varnish but can be added to specified  areas rather than the whole page.

Lamination: A plastic film bonded by heat and pressure to a printed sheet. The laminate can be either gloss or matt to enhance the appearance of the print and provide moisture-resistant protection to the paper surface.

Spine: The thin area between the Front and Back Cover of a Perfect Bound and PUR Bound magazine.

Grind Off: The area which runs along the spine of each section of a perfect bound Magazine which is removed after being   gathered to allow the glue to penetrate every leaf. 3mm is normally ground off.

Trim Marks: 2 lines at right angles to each other, one in each corner to indicate where the page should be trimmed.

Bleed: If an image goes to the edge of the page it should be extended past the trim marks by 3mm. Failure to do this could leave a small gap at the edge when trimming to size.

Belly Bands: A band of paper which wraps around a magazine joining at the back cover, overlapping slightly and fixed  with tape.

Book Mark Belly Bands: A band of paper which wraps around a magazine and fixes with peelable glue dots to specific pages.

Tip On: An object fixed, usually by peelable  glue dots, to the Cover or a specific page.

Perfing: A series of indentations made vertically or horizontally on a page which allows a section of the page to be removed.

Shrink Wrap: A material made up of polymer plastic film. When heat is applied it shrinks tightly over whatever it is covering. The product and film pass through a heat tunnel on a Conveyer.

Bound In Inserts:  A single sheet bound into a perfect bound magazine. If it is smaller in height than the magazine it can be knocked to the Head which leaves a gap at bottom or knocked to the Foot which leaves a gap at the top.

Glue Dot: A double sided adhesive disk which allows a paper item to be fixed to a page and removed without damage.

Magnastrip: It is a method of ensuring that inserts do not get lost while also being a retainable item for the reader. A strip is glued to the spine of the insert using peelable glue. The insert can then be bound into perfect bound publications. It simply becomes another section of the magazine to be bound in between whichever sections the advertiser chooses and remains fixed in place until it is peeled from the magazine by the reader.

Four Colour Process:  Only 4 colours are used to create any colour of the rainbow. They are black, cyan, magenta and yellow. Images are created by a series of dots made up of percentages of the four colours and laid at different  angles. Black 45o, Cyan 105o, Magenta 75o, Yellow 90o.

Mono: Printing in Black only.

A Sizes:

A1= 594mm x 840mm

A2= 420mm x 594mm (Half A1)

A3= 297mm x 420mm (Half A2)

A4= 210mm x 297mm (Half A3)

A5= 148mm x210mm (Half A4)

A6= 105mm x 148mm (Half A5)

Print Basics – Part 2

The second part of our Print Basics article. It covers Resolutions, Bleed, Fonts and much more.

The Basics Of Print – Part 1

One of the most important assets you can have as a designer doing print work, whether you are new or old is an understanding of how to correctly set your files up for printing.

Popular Print Terms

We’ve put together a short list of popular print terms used on a regular basis by digital and lithographic printers. Knowing your print terms will help with communication between you and your print provider as well as showing them that know what you’re talking about when it comes to the industry. Hopefully, this short list will give you a taste of common terminology used in the print industry, so that the next time you’re consulting a print job you and your print consultant will be on the same page. To learn more about setting work up for print read our previous blog post.


– a term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.


– the final size of a product after its unnecessary parts have been cut off or removed.

Live Area

Live Area – is the area where your art and type should be safely tucked into so they are not trimmed or cut-off.


– Common file type for printing. The purpose of PDF/X is to facilitate graphics exchange, and it therefore has a series of printing related requirements, which do not apply to standard PDF files. For example, in PDF/X-1a all fonts need to be embedded and all images need to be CMYK or spot colours.


– (Portable Document Format) is a file format created by Adobe Systems in 1993 for document exchange. PDF is used for representing two-dimensional documents in a manner independent of the application software, hardware, and operating system


– (Tagged Image File Format) is a high-resolution lossless file format that is ideal for saving images for print.


– Dots per inch (DPI) is a measure of spatial printing or video dot density, in particular, the number of individual dots that can be placed within the span of one linear inch (2.54 cm). The DPI value tends to correlate with image resolution but is related only indirectly.


– Pixels per inch or pixel density is a measurement of the resolution of devices in various contexts; typically computer displays, image scanners or digital camera image sensors.

Image Resolution

– describes the detail an image holds. The term applies equally to digital images, film images, and other types of images. Higher resolution means more image detail.


– Encapsulated PostScript is a DSC-conforming PostScript document with additional restrictions intended to make EPS files usable as a graphics file format. In other words, EPS files are more-or-less self-contained, reasonably predictable PostScript documents that describe an image or drawing, that can be placed within another PostScript document.

Process Color

– referred to as process colour or four colour, is a subtractive colour model, used in colour printing, also used to describe the printing process itself. CMYK refers to the four inks used in most colour printing: cyan, magenta, yellow, and key black.


-The PANTONE MATCHING SYSTEM is the definitive international reference for selecting, specifying, matching and controlling ink colours

7 Beginner Mistakes to Avoid When Designing for Print

Designing for print can be a minefield for beginners. There’s so many easy mistakes to make that can have a serious impact on the quality of your final prints. With print runs also being very expensive, these mistakes can prove very costly.

Designing for Print – Setting Up Crops and Bleed

A design destined for print requires setting up to certain specifications to ensure that the work is printed correctly by industrial lithographic or digital print firms. This often starts wit

The Ultimate Guide to Designing with Black

Whether you’re a graduate designer learning the tricks of the trade, a web designer delving into print or an accomplished graphics designer looking to broaden their knowledge, there’s always something new to be learnt

About Image Resolution

The higher resolution, the sharper the image will be. A resolution of 300 dpi (dots per inch) is recommended for crisp, clear results. Lower resolution images appear fuzzy, jagged and blurry.

15 printing terms every designer needs to know – Part 2

The second part of ‘When Mick mentions saddle stitching what does he mean?’. Contains lots of terminology useful for everyone in the Print Industry.

15 printing terms every designer needs to know – Part 1

The first part in our ‘When Mick mentions saddle stitching what does he mean?’ article. You’ll find some information on the terminology used in the Print Industry.