It can be overwhelming to try and advertise your company when there are so many options to choose from! Do you go for an all-out parade of banners, 30-piece stationery kit with hanging flags out of your office windows? Or do you opt for a discreet strategy with a single flyer in local paper?
As a rule of thumb in our technological climate, any company should have a working website and social media platforms across Facebook, Instagram, Twitter and LinkedIn. Once you have the basics in place, you can figure out how to advertise your business further using print.
For smaller businesses, we would recommend using printed advertising (leaflets etc) in local newspapers as well as having business cards and flyers. According to a survey done by The Nielson Company, 56% of shopper engagement originated from printed products compared to only 37% with digital products. The digital industry hasn’t overcome print just quite yet!
If you have a larger business, then go bigger. Customised stationery and roller/mesh banners to show off at careers events is always a good starting point, as well as company accessories like T-Shirts and tote bags. However, business cards and leaflets are still effective for your captive audience.
If you’re interested in some of the products we’ve mentioned, have a look at the products we sell online and make the decisions for your company. And if you can’t decide what you need, then order it all! As lovely as that would be, its also impractical and not very cost effective… So feel free to give us a call or drop us an email if you need any help or advice! You can call us on 0800 368 7338 or email us via hello@printmule.co.uk
About the Author: Muley
