Graphic Design

00204 - Blog Image - 4 Design Tips to Catch your Client's Eye

4 Design Tips That Will Capture Your Client’s Eye

Designing your first business card or brochure for your company can be daunting, because there’s so much to include, and trying to differentiate which information is relevant could be a losing battle for you and your business. Here are four handy tips that can change your company from being seen as amateur to professional.

  • Keep the information clear and concise.

The customer wants a quick and easy way to understand what you do, so only include the vital pieces of information: the name of yourself, your professional title, the company name & logo, contact number, email address and website link.

  • Don’t overdo the design features.

By abiding to two or three colours makes your company much more professional and well put together, as too many colours and a mixture of fonts can overwhelm your customer and weaken your appeal. Sometimes less is more.

  • Attach social media links when you can.

You may not have room on a business card, but a brochure certainly has room to spare for Instagram, Facebook and Twitter logos. Highlighting that your company is available on a variety of platforms is a key appeal to a wider audience.

  • Choose your materials carefully.

Types of materials on a business card, flyer of poster reflects upon your company’s desire to be professional and reliable. Consider different materials when you’re designing your products. If you’re unsure, you can refer to our blog post ‘Which Business Card Is Right For You?’ for some inspiration.

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Print Basics – Part 2

The second part of our Print Basics article. It covers Resolutions, Bleed, Fonts and much more.

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The Basics Of Print – Part 1

One of the most important assets you can have as a designer doing print work, whether you are new or old is an understanding of how to correctly set your files up for printing.

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Popular Print Terms

We’ve put together a short list of popular print terms used on a regular basis by digital and lithographic printers. Knowing your print terms will help with communication between you and your print provider as well as showing them that know what you’re talking about when it comes to the industry. Hopefully, this short list will give you a taste of common terminology used in the print industry, so that the next time you’re consulting a print job you and your print consultant will be on the same page. To learn more about setting work up for print read our previous blog post.

Bleed

– a term that refers to printing that goes beyond the edge of the sheet after trimming. The bleed is the part on the side of your document that gives the printer that small amount of space to move around paper and design inconsistencies.

Trim

– the final size of a product after its unnecessary parts have been cut off or removed.

Live Area

Live Area – is the area where your art and type should be safely tucked into so they are not trimmed or cut-off.

PDF X1A

– Common file type for printing. The purpose of PDF/X is to facilitate graphics exchange, and it therefore has a series of printing related requirements, which do not apply to standard PDF files. For example, in PDF/X-1a all fonts need to be embedded and all images need to be CMYK or spot colours.

PDF

– (Portable Document Format) is a file format created by Adobe Systems in 1993 for document exchange. PDF is used for representing two-dimensional documents in a manner independent of the application software, hardware, and operating system

TIFF

– (Tagged Image File Format) is a high-resolution lossless file format that is ideal for saving images for print.

DPI

– Dots per inch (DPI) is a measure of spatial printing or video dot density, in particular, the number of individual dots that can be placed within the span of one linear inch (2.54 cm). The DPI value tends to correlate with image resolution but is related only indirectly.

PPI

– Pixels per inch or pixel density is a measurement of the resolution of devices in various contexts; typically computer displays, image scanners or digital camera image sensors.

Image Resolution

– describes the detail an image holds. The term applies equally to digital images, film images, and other types of images. Higher resolution means more image detail.

EPS

– Encapsulated PostScript is a DSC-conforming PostScript document with additional restrictions intended to make EPS files usable as a graphics file format. In other words, EPS files are more-or-less self-contained, reasonably predictable PostScript documents that describe an image or drawing, that can be placed within another PostScript document.

Process Color

– referred to as process colour or four colour, is a subtractive colour model, used in colour printing, also used to describe the printing process itself. CMYK refers to the four inks used in most colour printing: cyan, magenta, yellow, and key black.

PANTONE Color

-The PANTONE MATCHING SYSTEM is the definitive international reference for selecting, specifying, matching and controlling ink colours

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7 Beginner Mistakes to Avoid When Designing for Print

Designing for print can be a minefield for beginners. There’s so many easy mistakes to make that can have a serious impact on the quality of your final prints. With print runs also being very expensive, these mistakes can prove very costly.

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Designing for Print – Setting Up Crops and Bleed

A design destined for print requires setting up to certain specifications to ensure that the work is printed correctly by industrial lithographic or digital print firms. This often starts wit

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The Ultimate Guide to Designing with Black

Whether you’re a graduate designer learning the tricks of the trade, a web designer delving into print or an accomplished graphics designer looking to broaden their knowledge, there’s always something new to be learnt

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About Image Resolution

The higher resolution, the sharper the image will be. A resolution of 300 dpi (dots per inch) is recommended for crisp, clear results. Lower resolution images appear fuzzy, jagged and blurry.

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7 Tips for Effective Flyer Design

Effective flyer design will grab the eye, compel the recipient to read, and most importantly, give an effective call to action. These goals sound simple enough

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Bleed

The bleed helps the printer accurately prepare the file for printing, so that the correct area is printed, the paper is cut to the proper size and so that the color is reproduced accurately.

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Pantone Color

Pantone is known as the worldwide standard of color. The company has been around since 1963 and has a universal system for understanding and matching color.

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Large Format

Large format refers to anything that has to be printed using a specialty printer, commonly larger than 16 by 20 inches. Large format printing is used for banners, posters and even billboards.

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Converting colours in supplied artwork

How to avoid problems with spot colours cropping up in print documents.